SEO Snake Oil

Posted on March 25, 2022 by North Devon Web

Why is there an interest in search engine optimisation? Is it the cure for all the world’s business maladies? Or is it just another get rich quick scam?

SEO is no longer the cryptic crossword puzzle for those who indulged in Internet Geekdom but the get rich technique for the opportunist would-be-businessman or charlatan. Some companies charge ridiculously large amounts of money for a lot of their optimisation services. These same businesses then try to explain their rates by attempting to convince prospective clients that by paying ‘extra’ they get a better deal in the long term. This technique reminds me of double glazing salesmen, who all say that by spending more with ‘x’ you get a better deal than with ‘y’, when in reality they all get their materials and manufacturing equipment from the same suppliers. Any astute businessman or businesswoman can intelligently work out that the reason for their inflated prices are due to a combination of greed and selling a dream using smoke an mirrors.

SEO Snake Oil Salesmen

Search Engine Optimisation is big business in an age when the rest of the worlds’ business community is tightening its belt due to recessions and world pandemics. The expression ‘Ambulance Chasers’ comes to mind. I accept that good SEO requires hours and hours of hard work, involving research and then analysis and scrutiny but what is the acceptable cost? Is this task worth lawyers’ rates?

smoke an mirrors seo — SEO smoke an mirrors

Is SEO an open book?

Possibly the best thing to do is find an optimisation company that recommend processes that make your site better and relevant to the market you are aiming at. Find one that will offer you a decent service for a fair price without taking short cuts. It might be advisable to avoid going for quick fixes and companies that offer promises of number one rankings. Avoid companies that use ‘Black Hat’ techniques. These techniques are used for possible short term gain, which could get your business de-listed or penalised in search engines. Keyword stuffing should be avoided, your text must be contextual and not just a random list of ‘good’ words. Google and other search engines have matured and have become more intelligent, ranking websites on their merit and content. There once was a time when a strategy like ‘reciprocal linking exchange’ was used to get good rankings but now content has become king – and that is the way it should be.

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Free Quote – The Internet is Boring!

Posted on March 2, 2022 by North Devon Web

Competitiveness

We are a professional Website Design company based North Devon. Creating low cost, mobile friendly websites, optimised to suit your business needs. Contact us for a FREE quote

Contact us to fix your website ASAP 07596 533687

We believe that the key to the competitiveness of a company is in their professional approach, in order to achieve this you need to surround yourself with advisers and consultants that can help you achieve your objectives. The rates we charge are competitive and negotiable.

Save UK jobs, use UK based companies – We’re North Devon Web Creating websites for less than £100.00

Keep your website up to date with fresh content – spruce up your image. We can create unique content for your website, giving you, your content and product a fresh feel and perspective. It is easy to blame your failures on other people and easier still to bury your head in your hands and give up. If a project is worth doing it is important to invest time, energy and resources.

The spirit of invention should be revitalised – we are all bored with the prescriptive, common script, widget, cut and paste web design world and ecommerce websites that we a force fed on the web. Isn’t is about time we forgot the paste bit and cut and rip the internet into shreds and create an adrenaline fuelled, chaotic explosion. I think what I’m trying to say is The Internet Has Just Got Very Boring! It is time for Anarchy in the web design world – our clients are asking us to create something different…..

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Getting people to impulse buy is difficult?

A friend of my father’s is addicted to shopping online he has a garage full of stuff including 4 large sacks of Lumache pasta, and several sets of garden furniture. I suppose his impulse purchasing is a serious habit. What do you do and how do you get people to buy your stuff if you own an online store? Contact us for a FREE quote and we will help you succeed

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Updating Service

Posted on March 1, 2022 by North Devon Web

This is not the space to run an empire from!

Updating your website is a pain – we can help you…

Are you trapped in a small office, a box room in a terraced house or a steel constructed office unit on an industrial estate? You probably need an extra pair of hands to deal with your slipping rankings in Google. We can be your extra staff – we have our own offices based in the UK and can manage all you web needs.

All our web updating services, optimisation and other services are carried out in the United Kingdom – Contact us for a FREE quote.

WE can guide you through the conception, birth pangs and sustainability of your web presence, we can create content for your website that can help you sell your products or services, we can optimise your site for search engines and submit them to the major players. We use a combination of automated and human processes to help you towards achieving world domination.

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We can install, manage, update and maintain a shopping cart for you. We can also do the same for your blog using one of our favourite tools, WordPress. This free blogging tool is as an easy and extremely effective way of enhancing your web presence and business. To maintain a successful blog it is important to know your subject and to constantly expand your own personal knowledge. Updating is the key to success. A blog is another marketing strategy used for increasing a site’s relevance, by second guessing what people search for when using a search engine. It is important to write your posts using ‘good’ keywords.