Is the traffic you pull to your site due to your interesting content? Are people remembering the important information in your text or are they just remembering the verbal padding?

Most websites suffer from unoriginality; they belong to the herd of mediocrity and banality. If you write a controversial blog or web page, you can bet a few minutes later, a thousand bloggers are parodying it with their unique take on the concept…or not!

Optimisation for quality clicks

Creating content that is memorable is important to your business and vital in perpetuating all the hard work you have done with web site search engine optimisation. Optimisation is not a static process – updating web pages and creating new web content creates memorable websites – which is important if they have a commercial purpose.

Optimisation implies change to achieve improvement

The stats you get on your web traffic may indicate you have kept people on your sites for hours but what are they doing? Are they stealing your content or ideas? Quality clicks are a rare commodity, your web content needs constantly updating – it needs to be fed in order to sustain your client audience, they need to know what you have to say about your product and they need constantly updated material.

Don’t leave it to chance

Is it time to throw in the towel or roll the dice? Horoscopes in newspapers are based on star signs and birth dates; these predict the day’s events. These predictions are based on the laws of probability and chance. You could read your daily horoscope and make the prediction into a self-fulfilling prophecy, you could go out and find that ‘Tall dark handsome man’ or go on ‘A long journey’. This is a risky strategy when running a business – you need to plan your website’s content and adapt and modify it on a regular basis otherwise your website will decay.

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