‘Buy British’ campaign

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Robert Maxwell’s ‘Buy British’ campaign

According to his sympathetic biographer Joe Haines, the Labour Member of Parliament Robert Maxwell had the idea for a popular ‘Buy British’ campaign around the same time as the ‘I’m Backing Britain’ campaign emerged. Through an intermediary, Maxwell approached broadcaster David Frost; Frost gave a personal donation of £1,000 and invited Maxwell to appear on his television show on Friday 5 January 1968. On television Maxwell told viewers to “think before buying. Buy the home product or service first whenever you can, even if it means buying less for a time”. Maxwell tried to amalgamate his campaign with that of the Industrial Society, but the Society refused him. He therefore set up a rival “Help Britain Group”. Are you ‘Backing Britain’? All our web updating services, optimisation and services are carried out in the United Kingdom – Contact us for a FREE quote…

I’m Backing Britain. (2011, July 24). In Wikipedia, The Free Encyclopedia. Retrieved 08:40, December 21, 2011, from http://en.wikipedia.org/w/index.php?title=I%27m_Backing_Britain&oldid=441230144

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Why aren’t people being told to buy British? (bbc.co.uk)

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