Category Archives: Seo

Is SEO an open book?

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SEO is Art
 

SEO is Art.

The cliché, ‘we can learn from history’ is in many cases nonsense  – we continue to make the same mistakes over and over again. We do however have to ride that fast learning curve to create new products and have new ideas. Business is not a static immovable object it has to evolve. We have to morph into different markets, pushing our ideas onto the next phase – this is what artists do. Boundaries have to be broken and new frontiers challenged or we simply have to do it better than our rivals.
 
There were many artists trying to claim freedom from nature, to allow themselves the pleasures of more self expression but they were held back by the simple fact that man himself was tied down with his links to nature. We have now become at home with the Internet and its optimised retail opportunities. The steps the artists of the 1880’s were looking for was a break from observed representation. Symbolism and its search for new boundaries of creativity within literature and poetry began to point the way for these young men, their almost post modernist approach to their art looked to steal ideas from every form of intellectual discipline. Web designers and SEO gurus are doing the same now; they are copying code, search words, keywords and optimisation tricks from each other. These painters, over a hundred years ago, were a clique and were accused by their contemporaries of being too intellectual to be serious painters. Search Engine Optimisation is also a mysterious clique with its differing ethics. Now is the time to break through this structured discipline and re-invent Search Engine Optimisation and get our businesses moving forward.
 

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Is SEO an open book?

Possibly the best thing to do is find an optimisation company that recommend processes that make your site better and relevant to the market you are aiming at. Find one that will offer you a decent service for a fair price without taking short cuts. It might be advisable to avoid going for quick fixes and companies that offer promises of number one rankings. Avoid companies that use ‘Black Hat’ techniques. These techniques are used for possible short term gain, which could get your business de-listed or penalised in search engines. Keyword stuffing should be avoided, your text must be contextual and not just a random list of ‘good’ words. Google and other search engines have matured and have become more intelligent, ranking websites on their merit and content. There once was a time when a strategy like ‘reciprocal linking exchange’ was used to get good rankings but now content has become king – and that is the way it should be.

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SEO – Who are you?

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You can’t really afford to be to obscure about your products, you need to know what you are and who you are. To achieve success you need an understanding of your industry and to be able to identify your marketing performance indicators. Understand your online and offline competitors and measure your search engine visibility against them. 

By targeting your market audience through detailed analysis, this enables you to promote quality lead generation and create a dynamic SEO campaign. Use off site SEO strategies, talk to your clients, send your clients promotions. Use non-paid link building techniques to increase your website’s perceived market relevance within your outlined market sector – get people mentioning about you on social media. In other words get people talking about you. 

 
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However, a little belief in superstition and myth helps.

 

Horoscopes in newspapers are based on star signs and birth dates; these predict the day’s events. These predictions are based on the laws of probability and chance. You could read your daily horoscope and make the prediction into a self-fulfilling prophecy, you could go out and find that ‘tall dark handsome man’ or go on ‘a long journey’. Alternatively you could read your horoscope late in the evening and interpret the day’s events and adapt them to the mystical words. “Yes I did meet someone important today”. The interesting thing about prediction is that you could meet a tall dark handsome man, go on a long journey and meet someone important and never read your horoscope. Does this mean the day’s events were not predicted?

 

Similarly you can use these basic ideas and apply them to Search Engine Optimisation. You can interpret the statistics about your website using all the probabilities used in horoscopes. You could be number one in Google searches without doing anything. You could be high ranking and claim it is all due to your expert’s SEO techniques. In reality it will probably be a combination of both. Can you, however, afford to leave everything to chance?

 

HI THERE! WE’RE NORTH DEVON WEB CREATING WEBSITES

Contact us about building you a Responsive Web Design site ASAP – for less than £100.00

Is SEO an open book?

Possibly the best thing to do is find an optimisation company that recommend processes that make your site better and relevant to the market you are aiming at. Find one that will offer you a decent service for a fair price without taking short cuts. It might be advisable to avoid going for quick fixes and companies that offer promises of number one rankings. Avoid companies that use ‘Black Hat’ techniques. These techniques are used for possible short term gain, which could get your business de-listed or penalised in search engines. Keyword stuffing should be avoided, your text must be contextual and not just a random list of ‘good’ words. Google and other search engines have matured and have become more intelligent, ranking websites on their merit and content. There once was a time when a strategy like ‘reciprocal linking exchange’ was used to get good rankings but now content has become king – and that is the way it should be.

We’re North Devon Web We Repair Things

Contact us to fix your website ASAP

This blog we manage has had over 1.6 million visitors

1.6 million visitors

SEO Snake Oil

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Why is there an interest in search engine optimisation? Is it the cure for all the world’s business maladies? Or is it just another get rich quick scam?

SEO is no longer the cryptic crossword puzzle for those who indulged in Internet Geekdom but the get rich technique for the opportunist would-be-businessman or charlatan. Some companies charge ridiculously large amounts of money for a lot of their optimisation services. These same businesses then try to explain their rates by attempting to convince prospective clients that by paying ‘extra’ they get a better deal in the long term. This technique reminds me of double glazing salesmen, who all say that by spending more with ‘x’ you get a better deal than with ‘y’, when in reality they all get their materials and manufacturing equipment from the same suppliers. Any astute businessman or businesswoman can intelligently work out that the reason for their inflated prices are due to a combination of greed and selling a dream using smoke an mirrors.

SEO Snake Oil Salesmen

Search Engine Optimisation is big business in an age when the rest of the worlds’ business community is tightening its belt due to recessions and world pandemics. The expression ‘Ambulance Chasers’ comes to mind. I accept that good SEO requires hours and hours of hard work, involving research and then analysis and scrutiny but what is the acceptable cost? Is this task worth lawyers’ rates?

smoke an mirrors seo
SEO smoke an mirrors

Is SEO an open book?

Possibly the best thing to do is find an optimisation company that recommend processes that make your site better and relevant to the market you are aiming at. Find one that will offer you a decent service for a fair price without taking short cuts. It might be advisable to avoid going for quick fixes and companies that offer promises of number one rankings. Avoid companies that use ‘Black Hat’ techniques. These techniques are used for possible short term gain, which could get your business de-listed or penalised in search engines. Keyword stuffing should be avoided, your text must be contextual and not just a random list of ‘good’ words. Google and other search engines have matured and have become more intelligent, ranking websites on their merit and content. There once was a time when a strategy like ‘reciprocal linking exchange’ was used to get good rankings but now content has become king – and that is the way it should be.

We’re North Devon Web We Repair Things

Contact us to fix your website ASAP

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Rat Bait Guitars