Is SEO an open book?

SEO is Art
 

SEO is Art.

The cliché, ‘we can learn from history’ is in many cases nonsense  – we continue to make the same mistakes over and over again. We do however have to ride that fast learning curve to create new products and have new ideas. Business is not a static immovable object it has to evolve. We have to morph into different markets, pushing our ideas onto the next phase – this is what artists do. Boundaries have to be broken and new frontiers challenged or we simply have to do it better than our rivals.
 
There were many artists trying to claim freedom from nature, to allow themselves the pleasures of more self expression but they were held back by the simple fact that man himself was tied down with his links to nature. We have now become at home with the Internet and its optimised retail opportunities. The steps the artists of the 1880’s were looking for was a break from observed representation. Symbolism and its search for new boundaries of creativity within literature and poetry began to point the way for these young men, their almost post modernist approach to their art looked to steal ideas from every form of intellectual discipline. Web designers and SEO gurus are doing the same now; they are copying code, search words, keywords and optimisation tricks from each other. These painters, over a hundred years ago, were a clique and were accused by their contemporaries of being too intellectual to be serious painters. Search Engine Optimisation is also a mysterious clique with its differing ethics. Now is the time to break through this structured discipline and re-invent Search Engine Optimisation and get our businesses moving forward.
 

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Is SEO an open book?

Possibly the best thing to do is find an optimisation company that recommend processes that make your site better and relevant to the market you are aiming at. Find one that will offer you a decent service for a fair price without taking short cuts. It might be advisable to avoid going for quick fixes and companies that offer promises of number one rankings. Avoid companies that use ‘Black Hat’ techniques. These techniques are used for possible short term gain, which could get your business de-listed or penalised in search engines. Keyword stuffing should be avoided, your text must be contextual and not just a random list of ‘good’ words. Google and other search engines have matured and have become more intelligent, ranking websites on their merit and content. There once was a time when a strategy like ‘reciprocal linking exchange’ was used to get good rankings but now content has become king – and that is the way it should be.

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To achieve your potential you need a reliable company to maintain your web profile. Contact us for a FREE quote. We can install, manage and maintain a shopping cart for you. We can also do the same for your blog using one of our favourite tools, WordPress. This free blogging tool is as an easy and extremely effective way of enhancing your web presence and business. To maintain a successful blog it is important to know your subject and to constantly expand your own personal knowledge. A blog is another marketing strategy used…

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SEO – Who are you?

 

You can’t really afford to be to obscure about your products, you need to know what you are and who you are. To achieve success you need an understanding of your industry and to be able to identify your marketing performance indicators. Understand your online and offline competitors and measure your search engine visibility against them. 

By targeting your market audience through detailed analysis, this enables you to promote quality lead generation and create a dynamic SEO campaign. Use off site SEO strategies, talk to your clients, send your clients promotions. Use non-paid link building techniques to increase your website’s perceived market relevance within your outlined market sector – get people mentioning about you on social media. In other words get people talking about you. 

 
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However, a little belief in superstition and myth helps.

 

Horoscopes in newspapers are based on star signs and birth dates; these predict the day’s events. These predictions are based on the laws of probability and chance. You could read your daily horoscope and make the prediction into a self-fulfilling prophecy, you could go out and find that ‘tall dark handsome man’ or go on ‘a long journey’. Alternatively you could read your horoscope late in the evening and interpret the day’s events and adapt them to the mystical words. “Yes I did meet someone important today”. The interesting thing about prediction is that you could meet a tall dark handsome man, go on a long journey and meet someone important and never read your horoscope. Does this mean the day’s events were not predicted?

 

Similarly you can use these basic ideas and apply them to Search Engine Optimisation. You can interpret the statistics about your website using all the probabilities used in horoscopes. You could be number one in Google searches without doing anything. You could be high ranking and claim it is all due to your expert’s SEO techniques. In reality it will probably be a combination of both. Can you, however, afford to leave everything to chance?

 

HI THERE! WE’RE NORTH DEVON WEB CREATING WEBSITES

Contact us about building you a Responsive Web Design site ASAP – for less than £100.00

Is SEO an open book?

Possibly the best thing to do is find an optimisation company that recommend processes that make your site better and relevant to the market you are aiming at. Find one that will offer you a decent service for a fair price without taking short cuts. It might be advisable to avoid going for quick fixes and companies that offer promises of number one rankings. Avoid companies that use ‘Black Hat’ techniques. These techniques are used for possible short term gain, which could get your business de-listed or penalised in search engines. Keyword stuffing should be avoided, your text must be contextual and not just a random list of ‘good’ words. Google and other search engines have matured and have become more intelligent, ranking websites on their merit and content. There once was a time when a strategy like ‘reciprocal linking exchange’ was used to get good rankings but now content has become king – and that is the way it should be.

We’re North Devon Web We Repair Things

Contact us to fix your website ASAP

This blog we manage has had over 1.6 million visitors

1.6 million visitors

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What Is Search Engine Optimisation?

In simple terms, Search Engine Optimization, often referred to as SEO, is the process of increasing the amount of traffic (visitors) to a web site from search engines via intuitive or natural search word matches. These ‘matches’ are referred to as ‘keywords’. The basic aim is to create a website that contains enough ‘keywords’ in it to allow a search term to match the words within a web site, the earlier a site appears in the search results list, the more likely it is to get more visitors. Optimisation is not only aimed exclusively at words,  targeting different possible types of searches include: searches for images,  local services and business searches, or industry, product services with in specific search engines is also an important strategy.

 

Contact us for a FREE quote for special SEO deals during 2022

After launching a website it easy to sit back and wait for it to happen. The Internet is a universe, and it is full of big stars and little stars. It is no wonder a new website doesn’t get much traffic and nobody is clamouring to buy their products or services…
 
Search engine optimisation (SEO) is the process of improving the visibility of a website or a webpage in search engines via “natural” or un-paid organic search results. In general, the higher up on the search results page and more frequently a site appears in the search results, in theory the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
 

Nottingham deals 2022 – Leicester Web Design

To achieve your potential you need a reliable company to maintain your web profile – are you based in Leicester? Contact us for a FREE quote. We can install, manage and maintain a shopping cart for you. We can also do the same for your blog using one of our favourite tools, WordPress. This free blogging tool is as an easy and extremely effective way of enhancing your web presence and business. To maintain a successful blog it is important to know your subject and to constantly expand your own personal knowledge. A blog is another marketing strategy used…

Why not check out some of our services